Semiotics in Fashion Photography: Does it affect culture as much as culture affects it? Introduction Fashion Photography has taken quite the belittling from the conventional world of photography. Where other forms of photography ‘naturally capture beauty, fashion photography is have said to be too meticulous in ‘setting up’ the photograph.. Brooked states that, “fashion advertising, in particular, is seen as negating the purity of the bibliographic image. We see the typical [in fashion photography] instead of the unique moment or event. ”
Despite such an outlook on fashion photography, it has received thorough analysis and academic attention from the likes of Breathes, Wilson, Anderson, Brooked and Kumara. Breathes has taken fashion photography and placed it within a seismological framework, where he applies the semiotics into fashion photography as a meaner of communication through the signs and symbols for any photographs. Culture revolves around fashion photography. Or is it the other way round? It has become apparent that semiotics is greatly relevant to fashion photography, and assign is an excellent example off ‘identity-image producing media’.
Fashion is an incredibly distinct language itself, and “emblematic the essence of its social context”. With that, is culture affected, or is the fashion photography affected by culture? With this essay I will be investigating the idea of whether culture is affected by fashion photography, or does fashion photography dictate our culture. Enquiry Outcomes I will be exploring the world of semiotics and how relevant it is to fashion photography and using it to solve the question of; whether fashion photography allow culture or dictates it.
We take it for granted that fashion photography is something we pass by everyday, something that we do not pay very much attention to detail in our everyday lives and we don’t know how much it really affects our culture to a certain degree. With this essay I will propose the idea of culture either being the one affected and dictated by fashion photography or the vice versa. Feasibility of proposed enquiry Fashion is constantly everywhere around us, and I will take advantage of the fact that I live in a world surrounded by fashion.
For my research I will be gathering large amounts of my facts and data from online sources, Journals and e-books, and if possible from books, and my own observational analysis from fashion magazines and opinions of audiences. My aim for this essay is to analyses and conceptualize the semiotics in fashion photography, coming to the conclusion of how much it affects society and culture. With my own analysis of fashion photography I will come to the conclusion of either end of the spectrum. Relevance of enquiry to personal practice
Through the research that I acquire and what I learn, I think it is important to broaden my aspects of skill to other industries. The fashion industry is not too far from the design, and I think as being one of the most ‘communicative languages’ through visual meaner, fashion is an important step to understanding wholly of what makes the world tick through visuals. As an inspiring designer and photographer, I would like to use this practice to benefit me in constructing my own meanings in works and to conceptualize them on my own in the future. Bibliography 1 . Jacobsen, M. 008) Semiotics, Fashion and Cognition. Unknown. A paper that concentrates on “Rolando Breathes early cosmologically inspired theory of fashion and discusses how this theory can be revised to fit later cognitive theories of language and semiotics. ” Has a considerate large amount of relevant information pertaining to my essay. 2. Breathes, R. (2006). The Language of Fashion. Oxford: Berg Publishers. The original source of placing fashion photography into a semiotic framework, I will base most of my essay towards Breathes theories of semiotics in fashion. 3. Rhodes, A & Galoot, R.
A semiotic analysis of high fashion advertising. Http:// www. Garrotes. Com/Semiotics andafashionF Though I will be focusing more of fashion photography, advertising does play a great role, and fashion photography is basically the significant part of fahsfashionertising. Through this source it concentrates more on a fashion advertising aspect and describes the art of it. 4. httpHttpews. mongMonogamym/Com5/0507chicaTinaler. htmlHTMLs is a paper done by Tina Butler on BartBreathesshion Photography as semiotics: BartBreathes the limitations of classification.
Here Butler describes the details of semiotics, how they work in fashion photography and analyzes BartBreathesory in such a framework. 5. Stone, R. A Semiotic Analysis of Four Designer Clothing Advertisements http:// www. aberBaber. AC/mUKia/SstuStudents9robbersmlHTMLpite this source focusing more on an advertising aspect rather than photography, ultimately those two will always go together. Through a more thorough and focused analysis of brands, ads and the semiotics they present I can further contconceptualizehion photography in a semiotic framework.