Individual wiki. 

 Lecturer: The Media Effect in Communication Summary Biagi, Shirley. Media Impact: An Introduction to Mass Media. Belmont, Calif: Wadsworth,

2011. Print. Biagi examines the way media have profoundly changed from media history to the current. thus creating varied impacts in the society. The author explores the way technology advancement has shaped politics, culture, and society (Biagi 23). Biagi engages the reader in the writing style and visual appeal in order to explore the converged mass media. The author examines the way media impacts and also plays significant roles in education settings, legal, ethical and supports other industries. He further illustrates the way media are significant in the business environment and indicates to the learners on what is likely to work in each industry.

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Noor, Al-Deen H. S, and John A. Hendricks. Social Media: Usage and Impact. Lanham, Md:

Lexington Books, 2011. Print. The authors reveal the way social media such as Facebook, Twitter, You Tube, MySpace and others have increased at an alarming rate for the past ten years. These media sources have become significant in the current business, learning environment, political campaigns and public relations industries. The authors offer a comprehensive and social analysis on the way social media impact the society, as well as, explore the emerging roles of media. The book examines the way social media have impacted and at the same time played significant roles in varied environments such as learning, public relations, legal and strategic communications (Noor and John 23).

Straubhaar, Joseph D, Robert LaRose, and Lucinda Davenport. Media Now: Understanding

Media, Culture, and Technology. Boston, MA: Wadsworth Cengage Learning, 2012. Print. The Media Now is a book that empowers one to think critically on the way media creates an impact on culture, contributes to violence and antisocial behaviors, which is contrary to the prevailing norms for social conduct (Straubhaar and Robert 421). The book offers a comprehensive introduction to the current global media environmental impacts and continuing technology development, culture and varied theories for transforming the rapidly evolving media industry. The authors offer a clear understanding on the way media technologies develop, converge and impact the society. The book prepares one for varied encounters through expanding the field of Internet, social networking sites and traditional media industries. The authors employ varied theories, concepts and technical knowledge significant for enabling the reader to understand the roles and media impacts in the society.

White, Connie M. Social Media, Crisis Communication, and Emergency Management: Utilizing

Web 2.0 Technologies. Boca Raton, FL: CRC Press, 2011. Print. The author argues that despite the recent global disaster resulting from the social media aspects, it is significant to unleash and teach emergence management to curb communication crisis. The author reveals the way web 2.0 technologies can educate the society on the emergency management. thus enabling people to utilize social media effectively. This is through improving emergency planning, crisis preparedness and response capabilities (White, 22). The author offers a set of guidelines and effective practices for utilizing social media in order to curb communication crisis. White attempts to explain on the way emergency management agency can leverage technology use and manage information more effectively, reduce case of communication overload and inform the public. thus reducing social media impacts. From digital, collective intelligence to mapping, the author leverages the web 2.0 technologies in order to facilitate clear understanding of the significant principles of social media. The author further employs real world examples and packs the information with case studies. thus making the book suitable for learners who want to excel in media communication subject.

Way in Which the Sources Inform on the Critical Essay

The above sources would inform one on the critical essay of media effect on communication through supplementing adequate information on the way social media impacts the society. First, Biagi’s book offer a variety of information on the way mass media impact the audience, culture, people, money and business industries. Therefore, it is critical in essay writing because it informs the reader on varied media impacts on the daily lives of people. Secondly, Noor and John’s book have a wealth of information on the way social media have tremendously impacted varied environments such as education settings, legal, ethical, political and business environments. It is critical in essay writing because it reveals the way social media has drastically changed the way the society communicates. Thirdly, Straubhaar and Robert in the book Media Now can help the researcher in essay writing because it offer a variety of information on media and the information age. It also reveals the varied media types and the way they have changed the live of people in the current society. thus critical in the essay writing. Lastly, White in his book offer significant roles that media play and the negative impacts they create in the current society. His book is critical in essay writing because it offer adequate information about social impacts of media and the ways of curbing communication crisis.

Work Cited

Biagi, Shirley. Media Impact: An Introduction to Mass Media. Belmont, Calif: Wadsworth,

2011. Print. http://books.google.co.ke/books?id=mP87PKf0Tm8C&printsec=frontcover&dq=Media+Impact:+An+Introduction+to+Mass+Media&hl=en&sa=X&ei=0h1IUcDdHsyN4gTVvYCwDg&ved=0CCwQ6AEwAA

Noor, Al-Deen H. S, and John A. Hendricks. Social Media: Usage and Impact. Lanham, Md:

Lexington Books, 2011. Print. http://books.google.co.ke/books?id=NLJX4hjVVUkC&printsec=frontcover&dq=2012-Social+Media:+Usage+and+Impact&hl=en&sa=X&ei=8h1IUb_kG4qH4gSY0IGQBA&ved=0CCwQ6AEwAA#v=onepage&q=2012-Social%20Media%3A%20Usage%20and%20Impact&f=false

Straubhaar, Joseph D, Robert LaRose, and Lucinda Davenport. Media Now: Understanding

Media, Culture, and Technology. Boston, MA: Wadsworth Cengage Learning, 2010. Print. http://books.google.co.ke/books?id=XoF3lyo3tkwC&printsec=frontcover&dq=Media+Now:+Understanding+Media,+Culture,+and+Technology.&hl=en&sa=X&ei=wx5IUZWKPION4AT5w4DYBQ&ved=0CCwQ6AEwAA

White, Connie M. Social Media, Crisis Communication, and Emergency Management: Utilizing

Web 2.0 Technologies. Boca Raton, FL: CRC Press, 2011. Print. http://books.google.co.ke/books?id=bz08DhXc4u0C&printsec=frontcover&dq=Social+Media,+Crisis+2012-Communication,+and+Emergency+Management:+Utilizing++Web+2.0+Technologies.&hl=en&sa=X&ei=BR9IUdvcEsmm4gSMl4DwDw&ved=0CCwQ6AEwAA#v=onepage&q=Social%20Media%2C%20Crisis%202012-Communication%2C%20and%20Emergency%20Management%3A%20Utilizing%20%20Web%202.0%20Technologies.

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