Need an research paper on design specification of a bottle opener. Needs to be 5 pages. Please no plagiarism. A sample of 12 potential consumers of bottle openers and 6 registered retailers were selected and presented with a list of questionnaires related to their desired bottle opener designs and their experiences with various designs. On the other hand, the use of focus groups in our marketing research involved bringing together small groups of selected participants under the guidance of a moderator and taking them through a spontaneous and unstructured discussion in order to provide critical information related to the potential design parameters of a bottle opener.
The two methods were particularly chosen due to their relative cost-effectiveness and simplicity. The market research involved collecting information from a selected sample of consumers and retailers of bottle openers so as to provide a better understanding of the current requirements as well as identify some of the preferred design features. The research revealed that customers and retailers require bottle openers that are aesthetically appealing, durable, light, convenient and safer to use.
However, the major design parameters identified from the list included Ergonomics, environmental friendliness, efficiency and Aesthetics. This is particularly due to the frequent break down of commercial bottle openers reported by many respondents both in the questionnaire as well as in the focus groups. As a result, a simple, hardy and efficient bottle opener is necessary for highly sought by many customers. On the other hand, with regard to aesthetics, many young professionals and other consumers are increasingly looking for attractive bottle opener designs that of various shapes and colors that can also be used as car key holders, included in nail cutters, or can be worn as part of one’s belt buckle. These design parameters are critically important particularly in view of the fact that most of the contemporary bottle openers that are sold in shops in most cases are unattractive and too expensive in relation to their designs.