Need an research paper on the use of information systems and information technology in retail sector. Needs to be 14 pages. Please no plagiarism.

Need an research paper on the use of information systems and information technology in retail sector. Needs to be 14 pages. Please no plagiarism. It has been identified that one of the significant income streams especially for the retail industries generally comes from innovation rather than executing ‘business as usual’. This particular idea of innovation eventually compels the retail business organizations to modify their strategies, structures and proposals (Hristov & Reynolds, 2007).

Along with the revenue, the business organizations also experience certain costs that include the organizations’ financing costs, business operational costs, logistics, research and development processing costs, technological costs, manpower costs and various other business productivity-related costs (Hristov & Reynolds, 2007).

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The various requirements of the retailers lie in managing as well as organizing the productivity and efficiency of their business operations and activities. In other words, it can be stated that the various performance measures that are applicable especially to the retailing industry mainly in the areas that include sales, product range, service levels, availability, the satisfaction of the customer, employee contribution and operating along with economical performance (Reynolds & et. al., n.d.).

In addition, the conception of ‘metrics’ can also be regarded as one of the major performance markers that are applicable in the retailing industry which includes conversion rates, the performance of sales staff and other operational elements. By measuring the success of these elements of business operations, retailers set their realistic targets and ultimately enhance the financial performances of the organization (Price, n.d.).

A value chain is usually defined as the range or level of actions that are actively engaged in the design, production as well as in marketing of a product. However, the conception of the value chain can be well defined by considering mainly two approaches i.e. “producer-driven” and “buyer-driven”.

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