After reading the article, “Bigger Winners and Losers in Franchising”, by Dr. Ben Litalien at Forbes.com, complete the following questions;
Do you believe that the way consumers currently make purchase decisions has changed with the increased prevalence of Social Media? Please explain
Given an increased availability of alternatives, please describe the process that you use to determine if a product or service is worthy of your consideration.
Based on your answers in the questions above, how do you think that successful franchise systems will navigate the change in the way consumers make purchase decisions?
What recommendations would you offer to franchise systems to increase the likelihood of success?