The challenges were also due to the difference in the economic structures of various countries, their different legal frameworks and policies

Write a 8 pages paper on toyota motor corp. The challenges were also due to the difference in the economic structures of various countries, their different legal frameworks and policies, social and cultural issues and many other things. Organisation tried building their strategies to deal with it. The company discussed in this paper is Toyota Motor Corp which ranks 7 in the Fortune Global 500 list 2005. This is one of the largest automotive manufacturers in the world, a trusted brand name, and a worldwide-admired company. It is known for its JIT and Quality programs and altruistic approach towards people working for it.

Globalization has provided many business opportunities to organizations worldwide. These opportunities to grow profitably in the worldwide market have come with some complications. These changes have raised various issues. There have been various debates on global marketing mix strategies for the international market. Lots of studies and opinions have been developed. (For example, Ghoshal, 1987. Jain, 1989. Levitt, 1983. Quelch and Hoff, 1986)1 The communication process for the different markets focusing on advertising issues, its objectives, message, presentation and various decisions related to advertising has gained the attention and interest of most of the researchers. It was early 1960 when the issue of advertising standardization in foreign markets was first discussed. (Elinder, 1961. Fatt, 1964)2 These complications are due to the differences and diversity of the various parts of the world. The companies operating in various countries have several issues to ponder upon before starting their business and throughout its operations. These factors can be broadly grouped into two main groups.

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External Factors: These include the issues are related to the socio-cultural, political-legal, economic and various other issues. The parent country of the firm and the operating company can be different in various social and cultural aspects. These issues are important for the organization to take care of.

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