The work is to be 17 pages with three to five sources, with in-text citations and a reference page. The evolution of the Internet model has produced significant downturns in CD sales and the global recorded music market is in steep decline and the empirical data demonstrates a continued trend in falling physical CD sales in significant major markets. In contrast, the new digital business model has fuelled a sharp increase in digital sales, which whilst offsetting part of the decline in the physical CD sale market, has not managed to entirely redress the balance in stabilising sales. It is evident that the recorded music sales are in steep decline and rising digital sales are offsetting in part the physical market decline, which could potentially offset part of the physical market by the end of this year, with analysts estimating the figure to be around $23 billion. However, this is in stark contrast to the peak of $45 billion in 1997 and leading analysts Enders Analysis posit a negative forecast for global recorded music sales figure of 4.4% for the period of 2006-2012. Moreover, it is submitted that the contemporary marketplace, the evolution of the internet business model has forced the music business in particular to rethink corporate marketing strategy and this is further highlighted by the proliferation of the multi-channel retailing paradigm as required retailers to “innovate” in order to maintain position in the marketplace. On the other side of the spectrum, the digital revolution has resulted in multiple distribution streams, challenging pre-existing methods of information dissemination.