A positive guest experience is mainly the result of guests who have positive encounters and interactions with employees who provide the utmost quality service. Based on the hospitality industry you chose in Assignment 1 (Fast Food & Restaurant Industry), identify methods, strategies, and tools this industry uses to deliver the “wow” factor and enhance the guest experience.
Write a five to six (5-6) page paper in which you:
Describe how the industry involves the guest in order to provide quality service.
Summarize two (2) service standards the industry uses to meet customer expectations. Recommend one (1) “wow” element the industry could apply to each of the two (2) service standards in order to make the guest’s experience more memorable. Recommend at least one (1) way the industry could better provide information to its guests. Use at least two (2) quality academic resources in this assignment.
Note: Wikipedia and other websites do not quality as academic resources
Explain the typical service expectations of customers and the behaviors associated with providing these services. Apply service quality standards used in other industries to the hospitality industry. Synthesize customer perceptions into service performance standards. Assess and implement quality standards as a “turnaround strategy.